Saturday, March 14, 2009

Hyundai: Insurance and Marketing

An article about the South Korean automaker Hyundai, from The Economist. Note their use of insurance:
"...Hyundai is also benefiting from a novel scheme, launched in January, in which it offers to buy back cars from customers who lose their jobs within a year of their purchase. (The company essentially offers a smaller discount and then uses the money to buy an insurance policy.)"
Another reason for actuaries to study macroeconomics and modeling...

- Rick

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